Looking For A Business Model?
I think about the future of business models a lot. The Internet has had a large impact on business, especially on any business that has historically made money off selling content in the form of information (news & articles), entertainment (music & movies) and products (software).
Kevin Kelly, of Wired fame, has written a really good article on how companies will make money off selling things that are in essence free to copy.
In a real sense, these are eight things that are better than free. Eight uncopyable values. I call them “generatives.” A generative value is a quality or attribute that must be generated, grown, cultivated, nurtured. A generative thing can not be copied, cloned, faked, replicated, counterfeited, or reproduced. It is generated uniquely, in place, over time. In the digital arena, generative qualities add value to free copies, and therefore are something that can be sold.
→ “Better then Free” by Kevin Kelly